Trends Report

Leverage The Channel Management Technology Spectrum

Look To Modern Systems To Collaborate With Partners

February 5th, 2014
PO
Peter O'Neill
With contributors:
Bradford Holmes , Tim Harmon , Tyler Otte

Summary

Channel partners' loyalty to vendors and suppliers is waning, resulting in risk to vendors' and suppliers' wallet share and revenue growth with respect to their channel partners. Channel professionals can shore up their channel partners' loyalty with a renewed focus on modernizing the IT systems they use to interact and collaborate with their partners. And today's commercial channel management software landscape abounds with options to replace aging partner relationship management (PRM) systems or to bolster PRM systems with adjunct software products that are web services API-capable.

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