Leveraging Forrester's Research And Models For Strategic Advantage

A recession provides companies in general and vendor strategists in particular with a unique opportunity to leapfrog the competition. But not all strategic paradigms and models are equally well suited for this task. We have designed Forrester's research documents and tools to guide vendor strategists' thought processes at different stages of strategy setting and execution. This report illustrates how you can use the Forrester research portfolio for vendor strategists to take advantage of the opportunity for long-term competitive differentiation that the current economic malaise presents.