Trends Report

Life Insurance Firms Must Help Customers On Digital And Traditional Touchpoints

August 20th, 2019

Summary

Life insurance isn't US consumers' top priority — until life events prompt them to buy it. Price is the most important factor for most prospects when researching products. In-person, phone, and mail applications make up about two-thirds of new life insurance policies in the US. Insurers must provide a complete purchase journey from any starting point.

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