Summary
Although Google leads in terms of market share, 66% of online consumers using it weekly, numbers don't tell the whole story. The "non-loyal" half of its users who don't use Google exclusively are at risk of being enticed into the folds of rival portals. When putting together their online media plans, marketers need to look not only at which sites have the most users, but also how deeply engaged their targeted users are in their portal experiences.
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