Summary
Luxury consumers are highly digitally savvy, even more so than mainstream consumers. But many luxury brands have missed the memo. They need to quickly do much more to meet, let alone exceed, their customers' expectations. This report explores luxury consumer behavior for digital business professionals and how luxury brands must respond to their customers' expectations or risk losing them to third-party online powerhouses like Net-a-Porter, now part of Yoox Net-a-Porter Group.
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