Luxury Commerce Innovations In Asia

August 2nd, 2021

With contributors:

Frederic Giron , Michelle Beeson , Sukriti Dangi , Nancy Lin , Bill Nagel

Summary

COVID-19 has upended luxury brands’ customer engagement strategies, forcing them to launch digital transformation initiatives. Investing in digital and e-commerce is merely table stakes; it’s now crucial to embrace deeper innovation to gain competitive advantage. With a robust digital economy and more empowered luxury consumers, Asia in general — and China in particular — has become a beacon of luxury commerce innovations. This report shows how leading luxury brands are piloting emerging technologies and embracing new business models to engage customers and drive growth.

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