Vision Report

Make Marketing More Than A Message

Innovate Your Go-To-Market Approaches Across The Marketing Mix

August 2nd, 2021
Joanna O'Connell, null
Joanna O'Connell
With contributors:
Emily Collins , Jessica Liu , Alex Schanne , Christine Turley

Summary

Marketers are losing influence inside their organizations. And that benefits no one — marketing is a proven engine of business growth. How do you reclaim ground for the benefit of the business? Deliver innovative consumer experiences that fulfill on your brand promise and wrap around your prospects and customers throughout the purchase lifecycle. Use this report as inspiration for how to bring an innovative mindset to your own experience delivery.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.