Trends Report

Making Content Customizable Helps Both Sales And Marketing

Get Off The Ad Hoc Content Treadmill And Embrace Bespoke Content

April 26th, 2017
SW
Steven Wright
With contributors:
Peter O'Neill , Matthew Camuso , Kara Hartig

Summary

B2B marketers have a lack of visibility into methods for customizing content and manners in which sellers use it. By leveraging sales enablement automation (SEA) capabilities, sales enablement practitioners can help sellers save time and sell more effectively, gain valuable insights into what content works and why, and reduce the amount of time that content creators spend on ad hoc repetitive requests from the field.

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