Business Case Report

Making The Case For A Multi-CMS Strategy

Despite Tech Consolidation, There Are Key Reasons Why A Multi-CMS Approach Is An Asset

January 18th, 2022
Nick Barber, null
Nick Barber
With contributors:
Keith Johnston , Kara Wilson , Madison Bakalar


While marketing and technology leaders look to rationalize their tech portfolios, there are strategic reasons why smart brands are turning to multiple content management systems (CMSes) to better service their customers and clients. Business teams adopt a multi-CMS approach for agility, speed, flexibility, and specific authoring capabilities that a flagship CMS might not provide. In this report, learn how global organizations have made the business case and optimized for a multi-CMS strategy that speeds time-to-market and improves differentiation.

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