Making The Case For Web Content Management

Investment in Web content management (WCM) remains a high priority for enterprises, but information and knowledge management (I&KM) professionals sometimes struggle to justify the time and resources needed for their WCM initiatives. Marketing, eBusiness, and IT managers should use a Total Economic Impact™ (TEI) model to help build their case, but be careful that their arguments don't consist only of "look at all the money we'll save!" They need to tailor their arguments to take into account the current state of WCM adoption , the benefits of switching from a homegrown solution to a vended one, for example, being different from those realized by switching vendors. In addition, these I&KM professionals should keep the decision-maker in mind when making their case, as IT, marketing, and eBusiness decision-makers have different expectations.