Management Consulting Innovation Showcase: PricewaterhouseCoopers (PwC) Germany

Forrester claims that the next decade will represent the decade of management consulting innovation, as it's reached its local peak. Consulting service provider strategists are being forced to not only innovate their clients' businesses but their own businesses, too. To identify the components of the next-generation consulting firm, Forrester is launching a series of showcase reports to educate provider strategists on next-practice examples. PricewaterhouseCoopers (PwC) in Germany defined its innovation strategy a couple of years ago and established a dedicated innovation competence center, which today is the critical entity for managing internal service innovation at PwC. These types of centers, which we define as centers for service innovation, design, commercialization, and management (CSIDCM), represent the first component that providers should implement to proactively and more quickly bring innovative services to the market.