Trends Report

Managing The Myths And Realities Of Channel Conflict

October 10th, 2023
Michelle Beeson, null
Michelle Beeson
With contributors:


As exclusive brands go after direct-to-consumer (DTC) sales at the expense of retail partnerships, internal fears of channel conflict flare up. But many brands will continue to rely on retail partnerships and must take steps to evolve the dynamics of these partnerships — shifting from passive supplier-based relationships to active joint business partnerships. This report explains how.

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