Trends Report

Managing The Myths And Realities Of Channel Conflict

Michelle Beeson
 and  three contributors
Oct 10, 2023

Summary

As exclusive brands go after direct-to-consumer (DTC) sales at the expense of retail partnerships, internal fears of channel conflict flare up. But many brands will continue to rely on retail partnerships and must take steps to evolve the dynamics of these partnerships — shifting from passive supplier-based relationships to active joint business partnerships. This report explains how.

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