Best Practice Report

Managing Views for Marketing Reporting

January 1st, 2018
Ross Graber, VP, Principal Analyst
Ross Graber VP, Principal Analyst

Summary

The views that B2B organizations choose for marketing reporting serve as their validated version of the truth. The goal-setting phase of marketing measurement requires reporting views to be established and aligned with organizational priorities. Establish a set of reporting views that allow for effective execution within the matrixed structures that complex organizations typically employ

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