Summary
The views that B2B organizations choose for marketing reporting serve as their validated version of the truth. The goal-setting phase of marketing measurement requires reporting views to be established and aligned with organizational priorities. Establish a set of reporting views that allow for effective execution within the matrixed structures that complex organizations typically employ
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).