Trends Report

Mantra For Customer-Obsessed Software Leaders: Deliver More, Develop Less

January 18th, 2017
John Rymer, null
John Rymer
Jeffrey Hammond, null
Jeffrey Hammond
With contributors:
Margo Visitacion , Rick Parrish , Christopher Mines , Allison Vizgaitis , Andrew Reese


Now that your application development and delivery (AD&D) teams can more quickly produce apps to win, serve, and retain customers, reorient your strategy, structure, and sourcing to support a customer-obsessed operating model. This report outlines the vision for AD&D leaders' support of digital transformation, the goal of enterprises large and small. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.