Now that your application development and delivery (AD&D) teams can more quickly produce apps to win, serve, and retain customers, reorient your strategy, structure, and sourcing to support a customer-obsessed operating model. This report outlines the vision for AD&D leaders' support of digital transformation, the goal of enterprises large and small. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.