Best Practice Report

Manufacturing Business Model Innovation Begins With The Customer

Chinese Manufacturers Embrace The C2M Model To Achieve Customer Obsession

April 1st, 2021
With contributors:
Frederic Giron , Paul Miller , Han Bao , Bill Nagel


Manufacturing firms must transform their linear R&D and marketing-driven manufacturing models to become customer-obsessed. New customer-to-manufacturer (C2M) business models have been gaining traction in China. They offer manufacturers a unique opportunity to reduce the distance to their customers and make their business more adaptive, creative, and resilient. Technology executives at manufacturing and consumer packaged goods (CPG) firms should read this report to understand C2M models and how to upgrade their technical and functional capabilities to become more customer-obsessed.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.