Summary
Manufacturing firms must transform their linear R&D and marketing-driven manufacturing models to become customer-obsessed. New customer-to-manufacturer (C2M) business models have been gaining traction in China. They offer manufacturers a unique opportunity to reduce the distance to their customers and make their business more adaptive, creative, and resilient. Technology executives at manufacturing and consumer packaged goods (CPG) firms should read this report to understand C2M models and how to upgrade their technical and functional capabilities to become more customer-obsessed.
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