Trends Report

Map Your Way To Your Information Strategy's Business Outcomes

December 29th, 2016
GL
Gene Leganza
With contributors:
Alex Cullen , Jun Lee , Christine Turley

Summary

One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. This report explains how to design a road map for your information strategy that will clearly show the impact on business outcomes while laying out the interdependent people-, process-, and technology-related activities needed to make it all happen. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it to include our latest thinking on information strategy.

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