Trends Report

Mapping The $9 Trillion US B2B Online Commerce Market

Expect Shifting Channels For Goods And Lagging Use For Services

April 13th, 2018
AB
Andrew Bartels
JB
John Bruno
With contributors:
Matthew Guarini , Susan Wu , Alyssa Danilow

Summary

eBusiness and channel strategy professionals tend to focus on sales coming through the enterprise B2B website. But this is just one channel for B2B online commerce. CIOs need to support all the channels through which their firms' sales and purchases flow. In this report, we show the value of US B2B purchases flowing through different online channels. This report can help eBusiness and channel strategy professionals and CIOs understand these complex spaces and deliver the right business outcomes to users and customers.

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