Market Momentum: IT Management Software Market, H2 2008

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT management software market and in gathering intelligence about the major activities. In the second half of 2008, we tracked 177 different activities across four core categories of mergers and acquisitions (M&A), partnerships, new products, and changes in go-to-market strategies. We found that M&A activity was extremely quiet compared with previous periods and that the main marketing focus was on product announcements. Now that Forrester has released a series of market momentum reports, it is also apparent that the market momentum in IT management software is relatively soft compared with other markets. The challenges for strategy professionals at IT management software vendors are to turn up their marketing dial in an increasingly competitive marketplace and to handle the consequences of the tech depression through 2009, which may delay some project investments.