Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and partnering with other technology providers in an effort to provide customers with easy-to-use, end-to-end solutions. Tech marketers have to decipher confusing buzzwords and navigate a chaotic maze of overlapping options to determine which social media platforms will best help them meet their social media objectives. To add to this confusion, the lack of real B2B case studies may send tech marketers down the wrong path as they try to select solutions that are not optimized for B2B strategies. We set out on a quest to shed some light on the current landscape by examining more than 30 social media platform vendors to determine what B2B tech marketers really need.