Market Overview: Mobile App Testing

Mobile applications are becoming the primary digital experience touchpoint for customers and employees, and the resulting challenges for application development and delivery (AD&D) organizations have never been greater. Engaging, high quality customer-facing apps positively impact revenue, while poor quality apps put experience and brand reputation at risk. The struggle to create testing scenarios that cover the variegated landscape of mobile devices, operating systems, and network connections have AD&D leaders searching for greater automation and better tools. This report paints the landscape of vendor offerings for mobile app testing, and explores how dev shops should balance between tooling for an in-house quality assurance (QA) solution versus relying on third-party services and providers.