Trends Report

Market Overview: Mobile Commerce Solutions For Retail

August 4th, 2011
With contributors:
Mike Gualtieri , Lily Varon , Brian Walker , Zia Daniell Wigder

Summary

In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully transactional and support the customer's end-to-end experience with a retailer. eBusiness leaders are on the hook to deliver and must have a solid mCommerce road map in place along with a tested execution plan. They need trusted solutions and technology upon which to grow a scaling and increasingly complex mobile channel. The search for the right vendor is daunting: The range of solution types, pricing models, and capabilities vary widely. To support our eBusiness clients in finding mobile commerce solutions best suited to their needs, Forrester undertook a detailed analysis of the capabilities of 14 mobile solution providers specializing in serving online retailers.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.