Market Overview: Mobility Services

The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications and mobile web experiences. But the hodgepodge of devices and operating systems makes this task challenging — and the proliferation of both makes developing apps a moving target. Many firms turn to third-party experts to gain speed and experience on design best practices and technology know-how. But whom should they work with? The market is crowded with agencies, technology boutiques, multinational consultancies, offshore specialists, telecommunications companies, and other options. This report reviews key player segments of the mobility services market and the tradeoffs between the services each segment provides.