Trends Report

Market Overview: Omnichannel Banking Solutions

Improve Customer Service And Experience With Omnichannel Banking

April 9th, 2015
With contributors:
Holger Kisker, Ph.D. , Dominique Whittaker

Summary

For financial services firms, omnichannel banking is not just a technology — it's the path to great customer experience (CX) across all channels, using the right customer touchpoint at the right time. As banks show more and more interest in off-the-shelf omnichannel solutions, vendors are revamping their online and mobile banking solutions into omnichannel or building or acquiring new omnichannel solutions. Consequently, application development and delivery (AD&D) teams in banking need to understand the market for off-the-shelf omnichannel banking solutions and how these solutions can support their banks' requirements. This report provides an overview of omnichannel banking solutions, key vendors, their offerings, and important differences.

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