Trends Report

Market Overview: Online Video Platforms For Sales And Marketing

Vendors Focus On Folding Video Into Marketing Operations

February 17th, 2015
With contributors:
Stephen Powers , Steven Kesler , Danielle Jessee

Summary

Digital video is the fastest growing advertising format and an established content marketing tactic. As marketing leaders get more programmatic about using video to nurture leads and customers, they need help from application development and delivery (AD&D) pros to integrate video into marketing workflows, design video experiences that maximize engagement, and capture metrics from playback. YouTube plays an important role in B2C video marketing, but shouldn't be the hub for multichannel video content management and delivery. This report profiles established and promising new online video platforms with guidance for AD&D pros implementing best-in-class digital video strategies.

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