Trends Report

Market Overview: Subscription And Recurring Billing Solutions 2012

December 6th, 2012
With contributors:
Lily Varon , TJ Keitt , China Martens , Zia Daniell Wigder


Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from simple reincarnations of the physical media of yesterday to complex, multifaceted products that are consumed across a myriad of consumer touchpoints. Additionally, these products commonly incorporate elements of content, software, services, and product together. Like the evolution of the products themselves, the rulebook on monetizing them has also evolved: Simple one-time transactions and fixed monthly subscriptions are no longer enough to assure profitable growth from the digital channel. This research provides tactics for eBusiness professionals to evaluate solutions that efficiently manage subscription and recurring revenue business models and analyzes some key solutions available in the market today.

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