Summary
Market researchers tell us that they have too little time to deal with the myriad of requests coming from all of their constituencies and that they struggle with optimizing their impact — both of which limit their ability to prove value in the next year's funding cycle. What are the best practices shared by the 27 market researchers with whom we spoke? Distill the overwhelming amount of news and research to key points, push relevant information to users, track research impact, and establish a research request process. The result? An organization that can spur innovation, true business impact — and if all goes well — a budget increase next year.
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