Trends Report

Market Update: The State Of Green IT Adoption, Q2 2010

Barriers To Adoption Are Evident, As Are Opportunities To Integrate Green IT With Corporate Sustainability Initiatives

July 12th, 2010
With contributors:
Christopher Mines , Charles Green


Forrester's seventh green IT survey of enterprises and small and medium-size businesses (SMBs) indicates that green IT adoption has remained steady during the past year; it still forms a vital part of many IT organizations' strategy. Cost continues to be the core underlying motivation behind the implementation of green IT. While this is understandable, especially during a time of budget restraint, we expect to see other motivations like brand perception increase in the future as green IT plays a more holistic role within the overall sustainability strategy of organizations. Meanwhile, one particular area of growth was the enterprise carbon and energy management (ECEM) systems market: Nearly 20% of responding companies now state they have such a system in place.

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