Marketers' Options Improve As Social Marketing Technologies Converge

Tools And Technology: The Social Marketing Playbook
July 17th, 2020
Chahiti Asarpota
and Christine Turley


B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up with technology capabilities, adds to the struggle. This report helps marketers prepare for social ma

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.