On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results. With the majority of consumers and business customers now using smartphones and tablets, search has tipped from being desktop-first to mobile-first. This will be a crisis for brands and companies with web pages Google deems mobile-unfriendly, but it's a crisis you can harness to convince your firm to become mobile-first. This report gives B2C marketing professionals the concrete advice they need to respond to Google's mobile-friendly search.