Marketers: Conquer The Linguistic Divide That's Sabotaging Your Business Technology Agenda

Marketers charged with leading their company's march toward customer obsession must collaborate with their technology colleagues more often — and more deeply — than ever before. But too often these collaborations are derailed by miscommunication that arises from inherent human social psychology. This report shows marketers how to create a common language between their department and the business technology team to ensure their organization's successful transformation.