Summary
With the widespread adoption of online video viewing platforms by Chinese consumers, marketers have seized the moment and increased their investment levels in the new medium. However, marketers have to tread carefully, as demand for professionally produced digital video content is outstripping supply and prices are reaching new heights. Marketers will also need to become experts at navigating the complex and fast-changing galaxy of digital video platforms. This report will help marketers evaluate the strengths of the different video platforms available and build a more effective digital video marketing strategy for the Chinese market.
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