Trends Report

Marketers: Make Sure B2B Marketplaces Are On Your Radar

January 4th, 2021
With contributors:
Matthew Flug , Caleb Ewald , Caroline Robertson , Miriam ElKorchi

Summary

Both business buyers and B2B sellers are increasing their participation in marketplaces. As the shift continues, companies that have experience of and actual success in marketing on marketplaces will reap the benefits of early adoption. B2B marketplaces serve a wide array of industries, including indirect and direct goods; they range from software and life sciences to chemicals, electronics, and business services. As B2B marketplace activity increases, organizations will need to quickly figure out what will influence conversions and purchases in this emerging space. Marketers should calibrate their marketplace strategy to their customers’ preferences and behaviors. To learn more about how to optimize your marketing for B2B marketplaces, schedule an inquiry with Lori Wizdo.

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