Trends Report

Marketers: Manage Your Supply Chain

July 26th, 2018
SB
Susan Bidel
With contributors:
Mary Pilecki , Melissa Parrish , Joanna O'Connell , David Novitzky , Andrew Reese

Summary

B2C marketers bemoan the high proportion of their budgets that are nonworking. And it is undeniably true that the direct relationship of media to nonmedia costs associated with digital advertising is unprecedented in the history of the industry. But educated marketers are changing that dynamic. Read this report to learn how you can control your supply chain costs and put more of your marketing dollars to work.

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