Marketers Need To Put Money Where A Consumer's Mouth Is

This report, originally written for market insights professionals, includes important content for CMOs and marketing leaders looking to improve discovery of their products and services. The discover phase of the customer life cycle represents a critical opportunity to capture the attention of prospective customers and ideally move them on through the rest of the cycle: to explore the offer, buy it, and then engage with the brand post-purchase. In this report, you'll find data that reveals US online adults' typical discovery behaviors and how the right experiences and messaging can facilitate an encounter with your brand.