Summary
IT executives are well aware of the requirement to market IT, although they are not always certain whose job it is, how much to do, or which channels to use — based on perspectives offered by executives at Forrester IT Forum roundtable discussions. These executives see much to adopt from the experiences of both Harvey Nash's small IT environment and Intel's very large IT environment — reinforcing Forrester's advice that CIOs make IT marketing someone's job, explore new marketing technologies and channels, and encourage a pull-versus-push approach to communications.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).