IT executives are well aware of the requirement to market IT, although they are not always certain whose job it is, how much to do, or which channels to use — based on perspectives offered by executives at Forrester IT Forum roundtable discussions. These executives see much to adopt from the experiences of both Harvey Nash's small IT environment and Intel's very large IT environment — reinforcing Forrester's advice that CIOs make IT marketing someone's job, explore new marketing technologies and channels, and encourage a pull-versus-push approach to communications.