Trends Report

Marketing Leaders Plan Organizational Changes to Optimize Performance

January 1st, 2018


B2B organizations frequently undergo significant changes in response to an ever-changing business environment. All marketing leaders strive for the right balance between functions that have differentiated skill sets with cross-functional teams. Addressing these challenges requires a structured, data-driven organizational design process.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.