Best Practice Report

Marketing Measurement: Presentation Tips

January 1st, 2018


Looks certainly matter when it comes to marketing reporting; a cluttered, convoluted dashboard that is presented haphazardly will almost surely fall flat, no matter how good the results are behind it. In this report, we share four elements for structuring and presenting marketing dashboards and reports so they will be more attractive and useful to the audiences that consume them.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.