Trend Report

Marketing Measurement’s Higher Calling: Lead Your Firm To An Insights-Driven Future

Vision: The Marketing Measurement And Insights Playbook

Tina Moffett
Jim Nail
 and  three contributors
Sep 03, 2021

Summary

Marketing must prove its impact on business value. Statistical techniques deliver quantitative proof and a basis for strategic and tactical marketing decisions. This report maps the evolution of marketing performance measurement into an insights-driven business strategy.

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