Trends Report

Marketing Measurement’s Higher Calling: Lead Your Firm To An Insights-Driven Future

Vision: The Marketing Measurement And Insights Playbook

September 3rd, 2021
With contributors:
Emily Collins , Lexie Lawhon , Christine Turley

Summary

Marketing must prove its impact on business value. Statistical techniques deliver quantitative proof and a basis for strategic and tactical marketing decisions. This report maps the evolution of marketing performance measurement into an insights-driven business strategy.

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