Summary
Customers expect choice, convenience, and simplicity when looking for products and services — and marketplaces deliver this.
Marketplaces are a ready-made environment to create value for both financial services buyers and sellers. Focus on your core proposition and meet broader customer needs by offering third-party products and services in a marketplace.
Look to digital businesses like Paytm, Stripe, and Xero for lessons on extending customer value via marketplaces.
Expand your business model into adjacent areas and segments with a marketplace.
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