Summary
Marketplace business models offer many advantages over traditional linear value chains, benefiting both providers and customers, as well as the owner of the marketplace. While many new marketplaces will not thrive, marketplace business models are here to stay and can spark opportunity through data insights and new relationships that they create. Digital business leaders should read this research to see how customer behavior, connective technologies, regulators, and collaborators are coming together to shape marketplace-driven financial services.
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