Master Data Management: Customer Maturity Takes A Great Leap Forward

Master data management (MDM), the business capability charged with finally delivering that elusive single trusted view of critical enterprise data, is far from being a mature, commoditized competency rich in best practices. But MDM is no longer the mysterious, ill-defined concept that confused and misled business process and data management professionals as recently as three years ago. At that time, enterprises struggled to understand what MDM was and how to get started. Today when organizations approach MDM, they come prepared with a clear vision and business objective. Increasingly, they turn to Forrester for actionable insights on how to best build an MDM strategy, organization, and architecture that will best meet their needs — and to find the vendor partners that can best help them achieve their goals.