Master data management initiatives struggle to track their effectiveness and impact on organizational objectives through outcomes that can be measured. Master data management KPIs offer a standardized and measurable solution to gain insights into the performance and efficiency of master data management practices. KPIs enable organizations to proactively identify areas for improvement and optimization. Business, technology, and data leaders can use Forrester’s Master Data Management KPIs Tool as a foundational resource to construct a list of indicators that align with their strategic goals.