Best Practice Report

Master The MSP Partner Programs Of Your Cloud Providers

Get The Most Out Of Your Two Most Important Partners: Cloud Platforms And GSIs

February 1st, 2024
With contributors:
Lauren Nelson , Arthur Ross , Kara Hartig


Like previous providers of major IT platforms, major hyperscaler platform providers have sought to create and shape an ecosystem consisting of complementary technology and services providers. One of the primary ways in which the hyperscalers have pursued this strategy is by establishing specific partner programs, consisting of incentives, certifications, and competencies that partners can earn from participating in training and demonstrating expertise in the field. By understanding these programs, customers can gain substantial insight into partnering dynamics and inform their contracting strategies.

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