Summary
Forrester evaluated the interaction and system capabilities of the iPad for accessing content via its web browser and applications (apps). Both experiences offer somewhat-limited input capabilities but balance that with rich output and interactivity. iPad apps offer more interactivity, richer output, and proactive guidance than websites. Firms deciding what type of experience to design for the iPad should begin by extending their firm's iPad product strategy to create the right experience strategy, make their websites easier to use from the iPad, and consider the benefits, risks, and costs.
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