Measuring Change Management Effectiveness

January 1st, 2018

Marcia Trask

Summary

As with all company initiatives, organizational transitions must be measured. However, many organizations struggle to define and apply the appropriate metrics to evaluate this change. Transition efforts vary in frequency, objective, and scope; as change measurement isn’t a regular practice, it often lacks the same methodical approach used for other measurement efforts. In this report, we provide guidance on the three key categories of change effectiveness measurement: business objective, project performance, and individual/team stakeholder adoption.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.