Best Practice Report

Mobile App: How To Make A Call

December 12th, 2017
With contributors:
Martin Gill , Jeffrey Hammond , Michael Facemire , Benjamin Arnold , Peggy Dostie


Nine years after Apple opened the Apple App Store to third-party developers, digital business leaders are still asking, “Does our firm need an app?” Many do, but the reasons have changed. There are more reasons than a simple ROI to build an app. Apps may serve your best customers, even if few in number, or those you aspire to attract. An app focus could also drive needed infrastructure modernization. Before deciding to build, update, or kill a mobile app, digital business professionals should consider a host of strategic and tactical factors, outlined here.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.