Summary
Mobile content will not suffer a meltdown as a result of the current economic slowdown, according to a new Forrester survey. Overall, just 6% of US online consumers expect to reduce their spending on mobile products such as ring tones, games, music, and other applications over the next year. Product strategy professionals must continue to offer compelling content in these categories while devoting some effort toward emerging content such as video.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).