Summary
Wireless operators have now invested billions of dollars in network upgrades that enable a range of mobile data services (MDS), hoping to offset declines in voice revenues with these new services. How are they doing? Forrester's consumer survey reveals that MDS are moving into the mainstream: More than one-third of mobile subscribers use text messaging, and 18% send or receive picture messages, but adoption of the mobile Internet lags, with only 11% using it. Data users are not only younger, but their attitudes also expose a deeper engagement with their mobile phone and service, and they are more satisfied with all aspects of their mobile experience than are those who only use voice. Those who don't use data fail to see the value in MDS.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).