Mobile Internet Users Lead In Advanced Mobile Services' Adoption In Europe

A decade after accessing the Internet via a mobile phone became a reality, adoption is finally set to cross over into the mainstream. Regular mobile Internet users today are still more tech-savvy than the average consumer. They show greater interest in advanced mobile services in general — for instance, a fourth of them already use mobile email and a fifth are interested in using their mobile phone to tap into social networking sites. Operators shouldn't bank on locking users into their own mobile portals: As the frequency of mobile Internet use picks up, people are more likely to use Google than their operator's start site.