Summary
The most common question Forrester's clients ask about mobile messaging is, "Who does it well?" The second most popular question is, "What are my competitors doing?" Digital business leaders will find answers to both questions here. The PPT tool in the download box at the beginning of the report offers more than 70 examples of mobile messages and rates the quality of mobile messages for 17 attributes such as use of graphics, tone, clarity of language, and more. We'll continue to update this as we find more examples and technology evolves.
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